Mind Q Systems Case Study

We have taken an initiative to list and write a case study of the clients we worked on. Case Study of our clients helps to understand the project's status before and after the service from Brolly Agency.

Mind Q Systems Case Study

My Name is Hari and I have written this Case Study for Mind Q System – One of our clients we worked on WordPress Development and Digital Marketing Service.

This Case Study helps to know about Digital Marketing Service provided by Brolly Agency for Mind Q Systems. We Covered Services like Website Development, Search Engine Optimization, Social media Marketing and Google Ads to build brand and generate organic and paid traffic as per client requirement.

About Mind Q Systems

Mind Q Systems – Leading Software Training Institute in India branches located in SR Nagar, Kukatpally, Madhapur, Bangalore. Mind Q Systems, Established in 2001 and helps Graduate and Postgraduate Students build their career in the software industry. They provide Software Training with 100% Placement Assistance for Students and professionals.

Mind Q Systems Details

Business Name	Mind Q Systems
Founder	Konduru Sudheer Reddy
Industry	Software Training Institute
Established	2001
Branches	SR Nagar, Kukatpally, Madhapur, Bangalore
Training Modes	Online and Offline Training (Instructor Led)
Tagline	Quality, Time and Again

Mind Q Systems Founder Sudheer Reddy contacted us for a Digital Marketing Service in 2018- during their hard times in the Market – to get more leads, conversions and to build their Brand Identity.

Main Objectives

Migrate Website to WordPress – Make more User friendly website
Focus on Search Engine Optimization to get more traffic.
Focus on Social Media Ads – Facebook ads & Instagram ads target Lead generation ads.
Focus on Google Ads – text ads targeting specific keywords as per client requirement.
Local SEO – Google My Business Optimization to target local audience.

Specific Outcomes Desired by the Client

Build a Good Quality website and user friendly UI Design.
Plan Content for each page which helps to rank on Search
Target Course Service Search Keywords – Generate traffic within 8 – 12 Months from SEO. Focus to rank on top for each keyword.
Run Lead Generation ads on Facebook and Instagram targeting each course specific demographics.
Plan and Implement Google ads for Leads for each course as per Requirement.

Strategic Approach and Plan for Achieving Client Goals

We conducted an analysis and strategic implementation of Website development, Search Engine Optimization, Social Media Marketing, Google ads.

Website Development

We started with migrating Mind Q System HTML website into WordPress Website and Add Content with target keywords for each page with relevant designs. Our main aim is Target – leads for each software training service they provide.

Website Created with Mind Q Systems Service pages, Placements, Batches, Careers as per client requirement. This helps users to get their required data based on Mind Q Systems. Used Themes and Plugins like Elementor pro to create pages, Created Popup forms, Whatsapp Button for flexibility of users to contact or enroll for demo. Fixed Desktop, Tablet and Mobile User friendliness, to have better UI experience for users.

Content Strategies

Planned Content for each page with relevant keywords for their page. This helps search engines to read and fetch keywords as per user relevant. Target Non AI Generated content will plagiarism check we will move forward to upload on the website. This helps websites from getting spam and getting penalized during search engine core updates.

Digital Marketing Strategies for Mind Q Systems

Before they didn’t focus much on Digital Marketing – SEO, Social Media Ads and Google Ads. We have explained them with real time scenarios of How Digital Marketing helps in Getting Reach in Different Areas we target.

Search Engine Optimization

Initially we started Optimising White hat SEO Techniques i.e On page optimization with Local SEO Based Targeting Keyword Research for each page. After that we have done integration of Search Console and Indexing for Visibility of web pages in Search Engine Results.

After Indexing – at 1st stage we got keywords at an average of 40 – 70 Positions. We started working on Off-Page Optimization Techniques, backlinks – here we worked on collecting high Domain Authority citations websites like Business Listing, Event Creation, Web 2.0 Links, Social Bookmarking, etc., and building Mind Q Systems backlinks.

For Website Development and On Page Optimization took around 4 months for content works, Image Design and Development with SEO Optimised.

Initially Got keywords at 40 -70 ranking positions around. Continuously put efforts to get ranking at top positions. Within 6-8 Months we got into the top 10 Keywords and some keywords at 20 Positions.

Parallel we focused on Local SEO – Google My Business and Ads related to Lead Generation Google ads, Instagram and Facebook ads with Hyderabad location Target, with Business Relevant DemoGraphics at lower bidding.

Main aim to get Organic Traffic instead of getting traffic on Paid traffic. We got client expected organic traffic at a 9-12 months working period with expected keywords ranking. Within a short time – we got expected traffic from a website with a lot of effort on Focusing on Onpage and Off page optimization techniques.

Right now Getting Monthly Traffic 15000 and Organic Keywords 2600 for Website. Expecting to grow more with New trending courses and implementation as per business requirement growth.

Social Media Marketing

As per Client specification, We have analyzed Social Media – meta ads demographics like Age groups, Gender, Interests, with daily budget plan for each course as per requirement for Leads Generation. During less organic traffic conversion these Meta ads helped for Business Growth and Conversion, but conversion rate is less compared to Google ads and SEO Traffic.Cost Spent on Meta ads is less compared to Google Ads. Here we planned for multiple courses meta tags for Lead Generation.

Google Ads

Here Client required text ads for Traffic generation and get accurate leads for Courses. Here we created ads for each course as per the Client Required time frame. We Listed keywords, Search volume and Estimated cpc. Also planned demographics like target location, Age group, Gender, etc as per client requirement.

We had good conversion and reach from ads with bidding. At the initial Stage, google ads helped with getting traffic and leads to the website. We planned Google ads and Meta ads for each course as per the Requirement with ads from the client side.

Local SEO - Google My Business

Mind Q Systems Branches located in Multiple locations. We created Google business cards as per client requirement and worked on local based SEO Optimised with Building strength to rank on Google Maps keywords which helps to generate organic traffic.

Conclusion

Main objective of the project is to generate organic traffic, Paid traffic from Digital Marketing channels like SEO, SMM, SEM and Local based targeting.

We aim to get traffic from multiple platforms paid and non paid. At present Mind Q Systems organic generating traffic without any ad budget. Organic traffic is Long term goal for any business to make their business standard and helps to sustain for longer with paying or investing in it like a plant and grown up tree with fruits.

We have seen that fruitfulness as per client requirement after working on paid ads and organic traffic generation. We are happy to serve mind Q systems with Website Development and Digital Marketing services, looking forward to staying close to see brand growth together.

Mind Q Systems Case Study

We have taken an initiative to list and write a case study of the clients we worked on. Case Study of our clients helps to understand the project's status before and after the service from Brolly Agency.